OUR EXPERTISE
Armature Group provides custom work for our client-partners. Scan a broad overview of our areas of expertise -- then browse case studies that illustrate how we remix traditional approaches.
Many Methodologies
Armature offers experience in multiple methodologies -- and combining or enhancing them in innovative ways. Specialties:
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Market Landscape
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Positioning/Repositioning
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Lexicon & Natural Language
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Demand & Patient Optimization
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ATU/Tracking + KPIs
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Emotional Drivers
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Segmentation
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Messaging & Story Flow
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Product Concept Tests/TPP
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Patient Journey
Meticulous Quant
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Our instruments allow respondents to state and demonstrate decisions, perceptions, and attitudes
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We minimize response bias
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We insist on ecological validity, mirroring real-world decisions.
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We calibrate primary market research data to account for inherent bias
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We check our work for accuracy and run quality checks at multiple stages
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We test assumptions and hypotheses before, during, and after data collection and analysis
Deep Qual
Armature grounds all studies in rigorous methodology and carefully analyzed data.
While numbers tell a critical part of most stories, Armature also uses unique qualitative methods to home in on less-quantifiable factors such as:
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Emotional drivers and barriers
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Practical influences that research may not highlight
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Unseen or undeveloped market opportunities
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A complete picture of the market landscape
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Unusual observations that may reveal a hidden truth
