Do you focus on nails, string, or white space?
Data and analysis strong enough to, well, you know...
Brains don't make it that simple. Only people do.
We go where the data point us. And beyond.
Our approach is strategic and streamlined.
We bring the vision to see multiple levels at once.
Target your ideal customer with customized insights.
At Armature Group, we make every client feel like our only client. Custom market research is our specialty, and we have a special flair for identifying "stories" that underlie your market data... We are skilled in active listening to draw people out and to evoke
deep and often striking perceptions.
The underlying premise behind best practices plus is that starting from a foundation of strong data collection gives us more freedom to customize and experiment. We have loads of ideas for how to improve the market research experience at every point along the way, for all stakeholders.
We help you find the alphabets that customers use to think about healthcare products, devices, and medical conditions. We show you how their core notions shape perceptions and how to tap into those for better communication and superior results.
Flying Solo is Overrated
If your extended Team is like most, they want answers to the questions that keep them up at night. Or they want data points that speak directly to their personal areas of interest. Even when they know that you are doing market landscape research, they want to add questions about share, or segment performance, or journal ads. Your list of research objectives can quickly come to
read like an Xmas 'wish list.'
Armature's collaboration with you begins with the RFP process and continues after the final results are presented. We love talking things through, hearing diverse points of view, then deploying clear solutions that are viable. (Some of our clients hire us for this talent alone, although we offer a great deal more.)
Armature can help you keep your Team's objectives in focus while fending off scope creep and then setting expectations for reporting that minimize unwelcome surprises.
In the short run, this makes for a warmer collaborative environment. In the long run, it leads to better data--and deeper satisfaction for your Team. It's just another example of best practices plus.
We aren't here to state the obvious.
Armature's goal is not to convince you that we know more than you do—we're not consultants—but to help you understand the observable market forces that shape your product's life cycle.
We bring you the data and relate the larger story those data tell. We help your Team to absorb the rational and non-rational ideas that influence the behavior of your customers. And on a good day (we've had a few), we can even help you to identify problems before they become widespread.