Flying Solo is Overrated
If your extended Team is like most, they want answers to the questions that keep them up at night. Or they want data points that speak directly to their personal areas of interest. Even when they know that you are doing market landscape research, they want to add questions about share, or segment performance, or journal ads. Your list of research objectives can quickly come to
read like an Xmas 'wish list.'
Armature can help you keep your Team's objectives in focus while fending off scope creep and then setting expectations for reporting that minimize unwelcome surprises.
Armature's collaboration with you begins with the RFP process and continues after the final results are presented. We love talking things through, hearing diverse points of view, then deploying clear solutions that are viable. (Some of our clients hire us for this talent alone).
In the short run, this makes for a warmer collaborative environment. In the long run, it leads to better data--and deeper satisfaction for your Team. It's just another example of best practices plus.
We aren't here to state the obvious.
Armature's goal is not to convince you that we know more than you do--we're not consultants--but to help you understand the observable market forces that shape your product's life cycle.
We bring you the data and relate the larger story those data tell. We help your Team to absorb the rational and non-rational ideas that influence the behavior of your customers. And on a good day (we've had a few), we can even help you to identify problems before they become widespread.