REVEALING MARKET INSIGHTS FOR
HEALTHCARE INNOVATION
Your Partner in Healthcare Market Intelligence
Qualitative
Our qualitative approaches find the "best ways in" to the hearts and minds of each respondent, revealing motivations & insights that go beyond the obvious.
Quantitative
Our quantitative team uses strong data collection and advanced analytics to provide clear, reliable insights that
drive measurable outcomes.
Quick
Experience the fusion of speed and high quality that a smaller market research partner can deliver, helping your team to make informed decisions fast.
Quality
We are fast-moving perfectionists who conduct studies with rigorous attention
to detail. We think it all through and keep you updated.
Our Process
We Listen.
We Innovate.
We Discover.
At Armature Group, we make every client feel like our only client. Custom market research is our specialty, and we have a special flair for identifying "stories" that underlie your market data... We are skilled in active listening to draw people out and to evoke deep and often striking perceptions.
The underlying premise behind best practices plus is that starting from a foundation of strong data collection gives us more freedom to customize and experiment. We have loads of ideas for how to improve the market research experience at every point along the way, for all stakeholders
We help you find the alphabets that customers use to think about healthcare products, devices, and medical conditions. We show you how their core notions shape perceptions and how to tap into those for better communication and superior results
“[Your] study just keeps getting passed around from team to team as an example of best practice.”
“We didn’t think it was possible to get this kind of information from a market research study. You’ve raised the bar to a new level.”
“You guys blew me away with the report. I hope we can work on many future projects.”
