Market Insights with


Areas of Strength

Oncology and Hematology

CV & Metabolic Disorders

Pain Management

Psychiatric/CNS Disorders

Ped/Adult Vaccines

Respiratory Disorders

Infectious Disease

Women's Health

Rare Diseases


Photo by Scott Speck

Studies Conducted

Since its 2014 inception, Armature has conducted research in more than 30 countries (on 6 continents). Read on to see why nearly half of the world's Top 20 pharma companies have trusted Armature with their market research

Market Landscape


Lexicon & Natural Language

Demand & Patient Optimization

ATU/Tracking + KPIs
Emotional Drivers


Messaging & Story Flow

Product Concept Tests/TPP

Patient Journey

Where We Excel


Choice Models

Demand Studies




Market Landscape

Emotional Drivers
Buying Process

Patient Journey




Armature's overriding goal is to produce actionable research that goes beyond expectations and reveals truths about the reality of the market. Whether your focus is HCPs, Patients, or Caregivers, we find you better answers with deep roots in high-quality data.

We customize our approach to each challenge we encounter. We come to the table without preconceptions and use the best methods to tackle the situation.  If we don't have the "best methods" on hand, we build them for you.

Here we use best practices not as our goal, but as our springboard into even better work. We listen. We ask good questions. We listen some more. And
we are always thinking about how to deliver
best practices plus.

'Armature'MEANs A LOT

The term "armature" means several things, among them a strong supporting foundation or protection from attack. Within art, it provides structural support for a sculpture or figure. Armatures are also the specific parts in electric motors where electricity gets generated. 

You may not be used to a market research partner who manages to bundle strong insights with a hint of electricity as well. But it's time for your team to experience it.


Market Research

Behavioral Insight

Linguistic Analysis

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Suite 215

Wynnewood, PA  19096



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