The term "armature" means several things, among them a strong supporting foundation or protection from attack. Within art, it provides structural support for a sculpture or figure. Armatures are also the specific parts in electric motors where electricity gets generated. 

You may not be used to a market research partner who manages to bundle strong insights with a hint of electricity as well.  But it's time for your team to experience it.


Market Research

Behavioral Insight

Linguistic Analysis

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