Market Insights with
Areas of Strength
Oncology and Hematology
CV & Metabolic Disorders
"[Armature brings] the kind of strategic thinking that we usually look to consultants for. But [with Armature on board], we didn't need consultants!"
Since its 2014 inception, Armature has conducted research in more than 30 countries (on 6 continents). Read on to see why nearly half of the world's Top 20 pharma companies have trusted Armature with their market research--and continue to enthusiastically partner with us.
Lexicon & Natural Language
Demand & Patient Optimization
ATU/Tracking + KPIs
Messaging & Story Flow
Product Concept Tests/TPP
Where We Excel
" You guys [at Armature] think of everything!"
"Our [internal] team is very difficult to please, and you managed to win most of them over at the kickoff meeting."
Armature's overriding goal is to produce actionable research that goes beyond expectations and reveals truths about the reality of the market. Whether your focus is HCPs, Patients, or Caregivers, we find you better answers with deeper roots in data.
We customize our approach to each challenge we encounter. We come to the table without preconceptions and use the best methods to tackle the situation. If we don't have the "best methods" on hand, we build them for you.
In short, we use best practices not as a crutch, but as a springboard into the best possible work. We listen. We ask questions. We listen some more. And we are always thinking about how to deliver more.
Our Focus Is You.
For many companies, self-promotion is bred deep in the bone. They have growth targets, acquisition plans, and "strategic alliances" to trumpet. They hire staff to spread word of their greatness, assuring you their employees are the best in the business (and beloved by all).
In 2014, the founders of Armature set out to build a company without the goal of becoming an empire. In their combined 30 years of healthcare market research (now it's 40+), they had worked for five different companies that changed owners--from fairly small hands into much larger ones. Each acquisition was hailed as the birth of something wonderful by the acquirers. And each time,
quality died a "death of a thousand cuts."
One of the gifts in partnering with a smaller firm like Armature is that we are building our reputation. We can't coast on global awareness or our name or sidestep quality because quarterly revenue numbers are looming. We have to strive for excellence as defined by you. Every time.
"Another company could not improve on this."